Cherry Assistant case study
Trevor Sookraj scaled Divisional by hiring offshore through Cherry Assistant
“We've been able to cut expenses on employees and contractors by more than 60 percent.”
About Divisional
Part-time growth talent for startups.
Divisional helps startups find and work with vetted part-time growth talent on flexible 5 to 20 hour per week engagements. The team has supported more than 80 startups across SaaS, healthcare, and ecommerce.
Trevor Sookraj is the Founder and CEO of Divisional, a marketplace and agency that helps startups find and work with part-time growth talent on flexible 5 to 20 hour per week engagements. Divisional has worked with more than 80 startups including Openlayer, Herself Health, and Zitti.
The challenge
What was holding Divisional back
Trevor was running Divisional with a single virtual assistant working twenty hours a week and a heavier mix of US-based contractors covering operations, ops project work, and client coordination. The setup was expensive relative to revenue, and the part-time VA model was capping how much operational lift Trevor could actually delegate.
The solution
Roles Cherry Assistant placed at Divisional
- Two full-time offshore operators
- Full-time Operations Manager (Darwin)
- Embedded execution support across 80+ startup engagements
Cherry Assistant scaled Divisional from one part-time VA to two full-time offshore operators, including Darwin who came on as a full-time Operations Manager. The team now runs project execution, client coordination, and internal ops for the more than 80 startup clients Divisional has worked with, including Openlayer, Herself Health, and Zitti. Trevor swapped expensive US contractors for full-time offshore specialists who own the work end to end.
The outcome
What changed for Divisional
Expense reduction
More than 60% cut in employee and contractor spend
Headcount shift
From 1 part-time VA to 2 full-time offshore operators
Operational leadership
Darwin promoted into a full-time Operations Manager role
Video transcript
Trevor Sookraj on working with Cherry Assistant
Hey, my name is Trevor Sookraj. I'm the founder and CEO of Divisional. We help startups find and work with part-time growth talent, usually in the five to twenty hours per week range. We've worked with over eighty startups including Openlayer, Herself Health, and Zitti. We started with Cherry Assistant with one VA working about twenty hours a week, and we've since scaled to two full-time VAs. One of them, Darwin, is now our full-time Operations Manager. Working with Cherry has let us cut expenses on employees and contractors by more than sixty percent compared to where we were before. The talent has been excellent and the team at Cherry has been really easy to work with. If you're a founder or operator who is paying way too much for US contractors to do work that an offshore full-time hire could own end to end, I would strongly recommend talking to Cherry Assistant.
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Trevor Sookraj is the Founder and CEO of Divisional, a company that helps startups find and work with vetted part-time growth talent. Divisional has supported more than 80 startups including Openlayer, Herself Health, and Zitti.
Divisional helps startups find and work with part-time growth talent on flexible 5 to 20 hour per week engagements. The team supports SaaS, healthcare, and ecommerce companies that need experienced growth operators without a full-time hire.
Divisional cut its employee and contractor expenses by more than 60 percent after replacing a heavy US contractor mix with full-time offshore operators placed by Cherry Assistant.
Darwin is Divisional's full-time Operations Manager. He started as one of the offshore hires placed by Cherry Assistant and grew into the operations leadership role.
Cherry Assistant placed two full-time offshore operators at Divisional. The first hire grew into a full-time Operations Manager position, and a second full-time operator was added as the company scaled.
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