Growth marketing & talent
More than 60% lower employee and contractor spend. Two full-time operators.
Trevor moved from part-time support and a heavier contractor mix to full-time people who owned the work. One of those hires grew into an operations leadership role.
Trevor Sookraj
Divisional
- Lower employee and contractor spend, as reported by Trevor
- >60%
- Operators, up from one part-time assistant
- 2 full-time
- Darwin grew into an operations leadership role
- Operations Manager
01 / Before Cherry
The work was still on their plate.
Trevor relied on one assistant working about 20 hours a week and a costly mix of US contractors. That setup limited how much operational work he could hand over.
02 / With Cherry
A dedicated person to own it.
Divisional grew its Cherry team to two full-time operators, with Darwin taking on the Operations Manager role. Trevor reported cutting employee and contractor expenses by more than 60%.
The work, in practice
What they handed over.
- Day-to-day operations
- Project execution
- Client coordination
- Internal team coordination
The challenge
Where the pressure was building.
Trevor was running Divisional with a single virtual assistant working twenty hours a week and a heavier mix of US-based contractors covering operations, ops project work, and client coordination. The setup was expensive relative to revenue, and the part-time VA model was capping how much operational lift Trevor could actually delegate.
The solution
The right support for the actual work.
- Two full-time offshore operators
- Full-time Operations Manager (Darwin)
- Embedded execution support across 80+ startup engagements
Cherry Assistant scaled Divisional from one part-time VA to two full-time offshore operators, including Darwin who came on as a full-time Operations Manager. The team now runs project execution, client coordination, and internal ops for the more than 80 startup clients Divisional has worked with, including Openlayer, Herself Health, and Zitti. Trevor swapped expensive US contractors for full-time offshore specialists who own the work end to end.
The results
What changed.
- Expense reduction
- More than 60% cut in employee and contractor spend
- Headcount shift
- From 1 part-time VA to 2 full-time offshore operators
- Operational leadership
- Darwin promoted into a full-time Operations Manager role
“We've been able to cut expenses on employees and contractors by more than 60 percent.”
The person behind the story
Meet Trevor Sookraj.
- Client story
- Divisional
- Industry
- Growth marketing & talent
- Support hired
- Operations Manager, full-time growth ops support, client coordination
- Working together since
- 2023
Client background
Founder & CEO, Divisional
Trevor Sookraj is the Founder and CEO of Divisional, a marketplace and agency that helps startups find and work with part-time growth talent on flexible 5 to 20 hour per week engagements. Divisional has worked with more than 80 startups including Openlayer, Herself Health, and Zitti.
View Trevor Sookraj on LinkedIn
Part-time growth talent for startups.
Divisional helps startups find and work with vetted part-time growth talent on flexible 5 to 20 hour per week engagements. The team has supported more than 80 startups across SaaS, healthcare, and ecommerce.
- Company
- Divisional
- Headquarters
- San Francisco, California, United States
- Team size
- Under 25
- Founded
- 2020-01
Read the full video transcript
Hey, my name is Trevor Sookraj. I'm the founder and CEO of Divisional. We help startups find and work with part-time growth talent, usually in the five to twenty hours per week range. We've worked with over eighty startups including Openlayer, Herself Health, and Zitti. We started with Cherry Assistant with one VA working about twenty hours a week, and we've since scaled to two full-time VAs. One of them, Darwin, is now our full-time Operations Manager. Working with Cherry has let us cut expenses on employees and contractors by more than sixty percent compared to where we were before. The talent has been excellent and the team at Cherry has been really easy to work with. If you're a founder or operator who is paying way too much for US contractors to do work that an offshore full-time hire could own end to end, I would strongly recommend talking to Cherry Assistant.
A closer look
Questions about this story.
Who is Trevor Sookraj?
Trevor Sookraj is the Founder and CEO of Divisional, a company that helps startups find and work with vetted part-time growth talent. Divisional has supported more than 80 startups including Openlayer, Herself Health, and Zitti.
What does Divisional do?
Divisional helps startups find and work with part-time growth talent on flexible 5 to 20 hour per week engagements. The team supports SaaS, healthcare, and ecommerce companies that need experienced growth operators without a full-time hire.
How much did Divisional save by hiring with Cherry Assistant?
Divisional cut its employee and contractor expenses by more than 60 percent after replacing a heavy US contractor mix with full-time offshore operators placed by Cherry Assistant.
Who is Darwin at Divisional?
Darwin is Divisional's full-time Operations Manager. He started as one of the offshore hires placed by Cherry Assistant and grew into the operations leadership role.
How many people did Cherry Assistant place at Divisional?
Cherry Assistant placed two full-time offshore operators at Divisional. The first hire grew into a full-time Operations Manager position, and a second full-time operator was added as the company scaled.
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