Cherry Assistant case study
Bethany Gifford scaled The Luxora Collective by hiring offshore through Cherry Assistant
“Aanchal is an absolute rock star. We love her and she has been such an amazing asset. We would be lost without her.”
Bethany Gifford
Co-Founder, The Luxora Collective
About The Luxora Collective
We build an entire profit machine that makes your marketing finally work.
The Luxora Collective helps med spa owners fix the operational holes that prevent marketing from converting. The company installs a 90-day growth engine that combines market strategy, ads, AI follow-up, CRM integration, front desk sales systems, retention frameworks, memberships, packages, referrals, reputation building, and ongoing optimization.
Bethany Gifford is the co-founder of The Luxora Collective, a med spa growth partner built from her decade-plus background in medical aesthetics, dermatology, plastic surgery, med spa operations, and AI-enabled growth systems.
The challenge
What was holding The Luxora Collective back
Bethany and co-founder Eric Hern were launching The Luxora Collective after a rebrand while also building the systems, offers, client onboarding process, CRM workflows, Slack structure, Google Workspace, sales process, and deliverables that would support a fast-growing med spa growth company. Bethany was the client-facing strategist and salesperson, Eric was focused on systems and scaling, and the business needed someone organized enough to keep both founders, the tech team, the social team, and new med spa clients moving in the same direction.
The solution
Roles Cherry Assistant placed at The Luxora Collective
- Full-time executive assistant and operations coordinator
- Client onboarding and Slack coordination support
- Market research and Luxora Market Blueprint support
- Google Workspace, calendar, inbox, and internal systems organization
Cherry Assistant matched Bethany and Eric with Aanchal, an operations-minded assistant who could grow beyond basic admin work. From the first interview, Bethany and Eric saw that Aanchal had the organization, client-facing judgment, marketing curiosity, and systems mindset they needed. Aanchal joined calls with the brand strategist and tech lead, shadowed client conversations, helped organize Google Drive and Slack, supported calendar and inbox workflows, learned the med spa growth model, and began taking ownership of the recurring coordination work that kept Luxora's launch moving.
The outcome
What changed for The Luxora Collective
Founder confidence
Bethany wrote that Aanchal was an absolute rock star and that the team would be lost without her
Operational coverage
Aanchal became the connective layer across founders, tech, social, onboarding, calendars, Slack, email, and client tasks
Expansion signal
After seeing Aanchal's work ethic, Bethany asked Cherry Assistant to discuss hiring more people
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Bethany Gifford is the co-founder of The Luxora Collective. She has a long background in medical aesthetics and helps med spa owners fix the operational, sales, and retention problems that keep marketing from converting into profitable growth.
The Luxora Collective is a med spa growth partner. Its 90-day growth engine combines market strategy, AI follow-up, CRM integration, front desk sales systems, marketing optimization, memberships, packages, referrals, retention, and reputation building.
Bethany hired Aanchal through Cherry Assistant as an executive assistant and operations coordinator for The Luxora Collective.
Aanchal supports founder operations, calendar and inbox organization, Slack coordination, Google Workspace structure, client onboarding, market research, meeting follow-up, and cross-functional coordination with Luxora's tech and social teams.
Aanchal quickly became a trusted operational partner. Bethany later wrote that Aanchal was an absolute rock star, that the team loved her, and that they wanted to discuss hiring more people through Cherry Assistant.
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