Bethany Anne Gifford scaled The Luxora Collective by hiring offshore through Cherry Assistant

About The Luxora Collective

Aesthetic growth partners for med spa owners.

The Luxora Collective is an aesthetic growth partner for med spa owners. Bethany Anne and her team offer a 90-day program that helps med spas tighten the systems behind growth: marketing, delivery, sales, memberships, packages, retention systems, client onboarding, follow-up, and operational execution. The Luxora Collective works with med spa owners who need more than ads; they need the internal structure, client experience, and revenue systems that make growth sustainable.

Bethany Anne Gifford is the owner of The Luxora Collective, an aesthetic growth partner for med spa owners. Through The Luxora Collective, Bethany Anne helps med spas install stronger systems across marketing, sales, delivery, memberships, packages, retention, client communication, and day-to-day operational execution.

The solution

Roles Cherry Assistant placed at The Luxora Collective

• Full-time virtual assistant for founder operations and day-to-day execution
• Client onboarding, client communication, paperwork, and appointment coordination
• Sales-call support, follow-up, and client-experience continuity
• Social media assistance, internal systems support, and cross-functional coordination

Cherry Assistant helped Bethany Anne and The Luxora Collective hire a VA who could be more than a task-taker. During the search, Cherry asked about the role, the team culture, and the kind of person Bethany wanted inside the Luxora ecosystem. Bethany wanted someone who would feel like part of a tight-knit team, not someone disconnected from the vision. Cherry brought three strong candidates, identified the strongest fit, and helped Luxora onboard quickly. Within days, the new VA had studied the course material, reviewed the company, joined team conversations, and came into the first week with questions and solutions. The role grew from paperwork, admin support, and client interaction into a core operating role across onboarding, appointments, client communication, sales-call backup, social media support, problem solving, and new-client support.

Video transcript

Bethany Anne Gifford on working with Cherry Assistant

Bethany Anne: My name is Bethany Ann, and I am the owner of The Luxora Collective. We are aesthetic growth partners. We offer a 90-day program to med spa owners and work with them on their systems, marketing, delivery, sales, memberships, packages, retention systems, and the whole nine yards. Cherry Assistant: What was going on before you decided to look into hiring a VA or hiring offshore? Bethany Anne: Before we were able to hire our amazing VA, who we literally cannot live without, my partner Eric and I were shuffling and scrambling around trying to create this entire business by ourselves. We had a great tech team, but we were missing somebody to come in and execute the day-to-day. Both my partner and I are extremely busy, and our attention is all over the place, so we need to be reminded and kept in line. The little mundane things that mean so much to a company were not getting accomplished. We were not really able to launch properly until we had that position filled. Cherry Assistant: What made you choose Cherry Assistant? Bethany Anne: We are part of an agency group that helps CEOs and owners, and one of the suggestions they made was to hire an offshore VA. I immediately started looking into it and interviewed with a few companies. They were not the right fit. I did not feel like they had trained people properly, vetted the VAs properly, or allowed us to interview them in the way we needed. Then I got recommended to Cherry Assistant by a fellow agency owner who had heard you were the best. Everything we were missing in the hiring process, Cherry Assistant had right out the gate. Cherry Assistant: What did onboarding and the first couple of weeks look like? Bethany Anne: Once we signed up with Cherry Assistant, you gave us a one- or two-week deadline and said you were going to interview the perfect fit for our company. You asked all the right questions, not just what roles we were looking for, but what we would want in somebody who would come in and be part of the team. I really wanted someone in our Luxora ecosystem. I wanted a team member. I want my businesses to feel like a tight-knit family, not two people clocking in and clocking out disconnected from the vision. Bethany Anne: You brought us three incredible candidates. Right out of the gate, I thought it was going to be hard to choose. The last VA was the one Cherry prefaced as your favorite, and she was perfect for our ecosystem. She exuded the complete Luxora effect. She had done her homework and research. Cherry had vetted the absolute perfect fit for our company. Bethany Anne: After that, we said it was a green light. The onboarding process was incredible and painless. We were able to get her in our time zone. I think she started 48 hours later. By Monday, she had read every piece of course material we owned, studied the company, and came with questions and solutions to things we had talked about in our team meeting. I had not asked her to do that. She has been an absolute superstar. Cherry did the heavy lifting of interviewing, searching, making sure candidates were qualified, and checking references. That was a huge pain point you alleviated right out the gate. Cherry Assistant: What is she doing now, and how has that changed your workflow? Bethany Anne: We originally hired our VA to do paperwork, grunt work, client interaction, technical admin, and normal administrative assistant work that we did not have bandwidth for. Since then, it has been almost five months, and she is now our number one go-to person. She is outshining pretty much all of us on our team. She has made every client interaction smooth. She is onboarding clients, making appointments, helping with social media, and even helping us get new clients. She has been on every sales call I have done, and in an emergency, if I cannot take a sales call, she steps in and makes sure it is smooth. Bethany Anne: She has put out fires, worked hard, worked weekends, and worked late nights. She knew it was a startup and did not care. She knew we did not have everything in place yet and came in willing to help with anything we needed. She is so much more than we even knew we needed, which is such an amazing gap to fill. Cherry Assistant: Who would you recommend Cherry Assistant to? Bethany Anne: Right out the gate, I have recommended Cherry Assistant to pretty much every business owner I have ever met. My peers and networking friends ask how they can get one of our VAs because she is equipped, hungry, excited for the company, proactive, and solving problems before they occur. I tell them that you cannot just hire anybody. They have to be vetted, interviewed, high-quality, and qualified. I love that Cherry Assistant can go into any type of business, not just agency work. It could help our med spas too. Sometimes they just need an assistant, and the person does not have to be physically there. You do not need an in-person person doing things that can be done online. Bethany Anne: Thank you, DJ. Thank you, Cherry Assistant. You have made it so that my business is no longer chaotic. It is running smooth, and we have an incredible VA who has made it so we can also live a life and not have to be in our business 24/7. It alleviates a lot of stress and pressure, and her collaboration has made this company go from good to great.