Cherry Assistant case study
Michael Haeri scaled Growth Cleaning by hiring offshore through Cherry Assistant
“I've been able to take myself out of the day to day business. My VA runs everything operationally.”
About Growth Cleaning
Build a real cleaning business, not another job.
Growth Cleaning is the education and coaching brand for residential cleaning operators. Michael also operates Major Maids Home Cleaning in Tampa, Florida, the live operating business that the Growth Cleaning curriculum is built on.
Michael Haeri is the founder and CEO of Major Maids Home Cleaning, a Tampa-based residential cleaning business, and Growth Cleaning, an education company that teaches cleaning operators how to scale. He runs both businesses fully remote from Los Angeles with offshore operators placed by Cherry Assistant.
The challenge
What was holding Growth Cleaning back
Michael was running every operational lever of Major Maids himself: phone calls, lead intake from Google Local Services and Thumbtack, hiring and scheduling cleaners, handling cancellations and reschedules, chasing enterprise deals, and keeping the CRM clean. The owner was the bottleneck on a real residential cleaning business that needed an operator, not another founder doing twelve jobs.
The solution
Roles Cherry Assistant placed at Growth Cleaning
- Full-time cleaning business operations manager
- Inbound sales and Google LSA / Thumbtack lead handler
- Cleaner recruiting, scheduling, and CRM owner
Cherry Assistant placed a full-time offshore operations hire who now runs Major Maids end to end. They answer inbound calls, work Google Local Services Ads and Thumbtack leads, manage and hire cleaners, handle cancellations and reschedules, pursue enterprise cleaning contracts, and own the CRM workflows in GoHighLevel. Michael shifted from being the operator to leading the business and building the Growth Cleaning education brand on top of it.
The outcome
What changed for Growth Cleaning
Founder out of operations
Michael runs Major Maids fully remote from Los Angeles
Revenue scale
Major Maids operating at roughly $40k per month in Tampa
New brand launched
Growth Cleaning education business stood up on top of Major Maids
Video transcript
Michael Haeri on working with Cherry Assistant
Hello, my name is Michael Haeri. I'm the founder and CEO of Major Maids Home Cleaning here in Tampa, Florida and also Growth Cleaning, the education business I run for cleaning operators. I want to talk about my experience with Cherry Assistant. The biggest thing for me is that I've been able to take myself out of the day to day business. My VA basically runs everything operationally. They answer all the phone calls, they handle Google Local Services and Thumbtack, they manage the cleaners, they hire cleaners, they handle cancellations and reschedules, they help me chase enterprise deals, and they keep the CRM clean in GoHighLevel. I'm able to live in Los Angeles and run a Tampa cleaning business that's doing about forty thousand a month in revenue. That would not be possible without the support I'm getting from Cherry Assistant. So if you're a cleaning business operator, or honestly any small business owner who's stuck doing all the operational work yourself, I would highly recommend looking at Cherry Assistant. DJ and the team have been awesome.
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Michael Haeri, also known as Mike Haeri, is the founder and CEO of Major Maids Home Cleaning in Tampa, Florida and Growth Cleaning, an education business for cleaning operators. He runs both companies fully remote from Los Angeles with help from a Cherry Assistant offshore operator.
Growth Cleaning is Michael Haeri's education and coaching brand for residential cleaning business owners. The curriculum is built on the live operating system Michael uses inside Major Maids Home Cleaning.
Major Maids Home Cleaning is a Tampa, Florida residential cleaning business owned by Michael Haeri. The team handles recurring residential cleaning across the Tampa metro and is operated remotely with offshore support from Cherry Assistant.
Cherry Assistant placed a full-time offshore operations hire who answers inbound calls, works Google Local Services and Thumbtack leads, hires and schedules cleaners, handles cancellations and reschedules, pursues enterprise cleaning contracts, and runs the CRM in GoHighLevel.
Michael runs Major Maids remotely because his Cherry Assistant operator owns the day-to-day operations. The hire handles phones, leads, cleaner staffing, scheduling, and customer issues so Michael can focus on Growth Cleaning and high-leverage decisions.
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