Cleaning services & operator education
A Tampa cleaning business, run from Los Angeles.
Michael said he was able to take himself out of daily operations while running a Tampa cleaning business from Los Angeles. The assistant owned the recurring work that had kept him involved in every part of the operation.
Michael Haeri
Major Maids & Growth Cleaning
- Owned by the assistant instead of the founder
- Daily operations
- Michael runs Major Maids from Los Angeles
- Remote ownership
- Room to build his cleaning education business
- Growth Cleaning
01 / Before Cherry
The work was still on their plate.
Michael was handling the calls, lead intake, cleaner staffing, booking changes, and CRM work at Major Maids. Day-to-day operations depended on the founder.
02 / With Cherry
A dedicated person to own it.
His assistant took ownership of daily operations, from incoming leads to cleaner coordination. Michael could run Major Maids from Los Angeles and focus on his Growth Cleaning education business.
The work, in practice
What they handed over.
- Incoming calls and Google LSA / Thumbtack leads
- Cleaner recruiting and scheduling
- Cancellations and reschedules
- Enterprise cleaning contract follow-up
- GoHighLevel CRM upkeep
The challenge
Where the pressure was building.
Michael was running every operational lever of Major Maids himself: phone calls, lead intake from Google Local Services and Thumbtack, hiring and scheduling cleaners, handling cancellations and reschedules, chasing enterprise deals, and keeping the CRM clean. The owner was the bottleneck on a real residential cleaning business that needed an operator, not another founder doing twelve jobs.
The solution
The right support for the actual work.
- Full-time cleaning business operations manager
- Inbound sales and Google LSA / Thumbtack lead handler
- Cleaner recruiting, scheduling, and CRM owner
Cherry Assistant placed a full-time offshore operations hire who now runs Major Maids end to end. They answer inbound calls, work Google Local Services Ads and Thumbtack leads, manage and hire cleaners, handle cancellations and reschedules, pursue enterprise cleaning contracts, and own the CRM workflows in GoHighLevel. Michael shifted from being the operator to leading the business and building the Growth Cleaning education brand on top of it.
The results
What changed.
- Founder out of operations
- Michael runs Major Maids fully remote from Los Angeles
- Revenue scale
- Major Maids operating at roughly $40k per month in Tampa
- New brand launched
- Growth Cleaning education business stood up on top of Major Maids
“I've been able to take myself out of the day to day business. My VA runs everything operationally.”
The person behind the story
Meet Michael Haeri.
- Client story
- Major Maids & Growth Cleaning
- Industry
- Cleaning services & operator education
- Support hired
- Cleaning business operations manager, inbound sales and lead handler, cleaner recruiter and scheduler
- Working together since
- 2023
Client background
Founder & CEO, Major Maids and Growth Cleaning
Michael Haeri is the founder and CEO of Major Maids Home Cleaning, a Tampa-based residential cleaning business, and Growth Cleaning, an education company that teaches cleaning operators how to scale. He runs both businesses fully remote from Los Angeles with offshore operators placed by Cherry Assistant.
View Michael Haeri on LinkedIn
Build a real cleaning business, not another job.
Growth Cleaning is the education and coaching brand for residential cleaning operators. Michael also operates Major Maids Home Cleaning in Tampa, Florida, the live operating business that the Growth Cleaning curriculum is built on.
- Company
- Growth Cleaning
- Headquarters
- Tampa, Florida, United States
- Team size
- Under 25
- Founded
- 2023-01
Read the full video transcript
Hello, my name is Michael Haeri. I'm the founder and CEO of Major Maids Home Cleaning here in Tampa, Florida and also Growth Cleaning, the education business I run for cleaning operators. I want to talk about my experience with Cherry Assistant. The biggest thing for me is that I've been able to take myself out of the day to day business. My VA basically runs everything operationally. They answer all the phone calls, they handle Google Local Services and Thumbtack, they manage the cleaners, they hire cleaners, they handle cancellations and reschedules, they help me chase enterprise deals, and they keep the CRM clean in GoHighLevel. I'm able to live in Los Angeles and run a Tampa cleaning business that's doing about forty thousand a month in revenue. That would not be possible without the support I'm getting from Cherry Assistant. So if you're a cleaning business operator, or honestly any small business owner who's stuck doing all the operational work yourself, I would highly recommend looking at Cherry Assistant. DJ and the team have been awesome.
A closer look
Questions about this story.
Who is Michael Haeri?
Michael Haeri, also known as Mike Haeri, is the founder and CEO of Major Maids Home Cleaning in Tampa, Florida and Growth Cleaning, an education business for cleaning operators. He runs both companies fully remote from Los Angeles with help from a Cherry Assistant offshore operator.
What is Growth Cleaning?
Growth Cleaning is Michael Haeri's education and coaching brand for residential cleaning business owners. The curriculum is built on the live operating system Michael uses inside Major Maids Home Cleaning.
What does Major Maids Home Cleaning do?
Major Maids Home Cleaning is a Tampa, Florida residential cleaning business owned by Michael Haeri. The team handles recurring residential cleaning across the Tampa metro and is operated remotely with offshore support from Cherry Assistant.
What roles did Cherry Assistant place for Michael Haeri?
Cherry Assistant placed a full-time offshore operations hire who answers inbound calls, works Google Local Services and Thumbtack leads, hires and schedules cleaners, handles cancellations and reschedules, pursues enterprise cleaning contracts, and runs the CRM in GoHighLevel.
How does Michael Haeri run a Tampa cleaning business from Los Angeles?
Michael runs Major Maids remotely because his Cherry Assistant operator owns the day-to-day operations. The hire handles phones, leads, cleaner staffing, scheduling, and customer issues so Michael can focus on Growth Cleaning and high-leverage decisions.
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