Collegiate apparel & e-commerce
Five designers. Two support teammates. More room for what comes next.
Crew Dog expanded its design and support team through Cherry Assistant. Sam Cosey describes faster design turnaround and more time for the internal team to plan what comes next.
Sam Cosey
Crew Dog
- Hired through Cherry, as reported by Sam
- 5 designers
- Across customer service, website, and operational work
- 2 support teammates
- Working with Cherry at the time of the interview
- 3 years
01 / Before expanding the team
The work was still on their plate.
Crew Dog was spreading extra work across its existing team. Custom designs, retail orders, customer communication, and university approvals competed for attention as the business grew.
02 / With Cherry
A dedicated person to own it.
Sam reported five designers and two support teammates hired through Cherry. The latest hire helps track university approvals and required edits, giving the internal team more time to plan its next steps.
The work, in practice
What they handed over.
- Graphic design and custom artwork
- Customer service and customer coordination
- Website management and product uploads
- University design approval tracking
- Licensing administration and required-edit follow-up
The challenge
Where the pressure was building.
Crew Dog was balancing custom client designs, retail orders, customer communication, and new product work. Before its more recent hires, the team divided extra work among existing teammates. Sam described the difficulty of keeping track of customers, meeting design turnaround times, and protecting designers from overloaded schedules while also trying to grow the business.
The solution
The right support for the actual work.
- Five designers
- Two teammates across customer service, website management, product uploads, and operational support
- University licensing and approval tracking
Crew Dog had already hired through Cherry before Sam became involved in recruiting additional teammates. Sam said Cherry made it easy to discuss the work, shared detailed candidate information, and presented multiple candidates for the team to consider. At the time of the interview, Sam counted five designers and two teammates in customer service, website management, product uploads, and related support roles. The latest hire was helping with university design approvals, tracking approved and pending work, following up on required edits, and keeping licensing administration organized. That workflow also involves royalty submissions and payment tracking.
The results
What changed.
- Seven hires across design and support
- Sam reported five designers and two support teammates hired through Cherry at the time of the interview.
- Faster design turnaround
- Sam said the team had become more efficient at getting university designs ready and onto the website for customers to purchase.
- More time to plan what comes next
- With recurring background work shared, Sam and another internal teammate had more time to brainstorm new opportunities and plan the company’s next steps.
- A relationship built over three years
- Sam described a great experience working with Cherry over the previous three years, highlighting easy communication, reliable support, and dedicated hires.
“And we've had a great experience working with you guys over the last three years.”
The person behind the story
Meet Sam Cosey.
- Client story
- Crew Dog
- Industry
- Collegiate apparel & e-commerce
- Support hired
- Five designers and two teammates in customer service, website management, product uploads, and related operational support
Client background
Sam Cosey works on university licensing and helps coordinate hiring at Crew Dog. In a client interview, Sam described how the company expanded its design and support team through Cherry Assistant.
Crew Dog
Crew Dog creates collegiate apparel with original artwork and custom designs. Its team handles retail orders, customer requests, and university licensing approvals.
- Company
- Crew Dog
A closer look
Questions about this story.
How many people has Crew Dog hired through Cherry Assistant?
At the time of the interview, Sam Cosey said Crew Dog had hired five designers and two teammates in customer service, website management, product uploads, and related support roles.
What does the newest support hire help with?
Sam described help with university design approvals, tracking what is approved or still pending, and identifying required edits. The role supports a licensing workflow that includes royalty submissions and payment tracking.
What changed for Crew Dog’s internal team?
Sam reported faster turnaround on university designs and more time for the internal team to brainstorm what comes next, rather than spending that time on recurring background tasks.
Why has Crew Dog continued hiring through Cherry?
Sam highlighted easy communication, reliability, detailed candidate information, and help finding candidates suited to the work. Sam also described the hires as dedicated to Crew Dog and interested in its growth.
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