SEO & AI marketing
Inbox zero. New client bookings. More room to lead.
The assistant handled the coordination behind the sales pipeline while Billy focused on the work that needed him. His own summary was an inbox at zero and new clients getting booked.
Billy Howell
Owex Labs
- Reported by Billy after hiring his assistant
- Inbox zero
- Clients moving through the sales pipeline
- New bookings
- More attention for client delivery and AI education
- Founder focus
01 / Before Cherry
The work was still on their plate.
Billy was running Owex Labs alongside his work as an AI educator. Inbox management, prospect follow-up, and recurring admin were eating into his week.
02 / With Cherry
A dedicated person to own it.
His assistant took over the inbox, scheduling, prospect coordination, and admin. Billy reported an inbox at zero and new client bookings, with more focus on delivery and AI education.
The work, in practice
What they handed over.
- Inbox management
- Meeting scheduling
- Prospect coordination and follow-up
- Recurring admin and meeting preparation
The challenge
Where the pressure was building.
Billy was running Owex Labs as a founder-led SEO agency while also working as an AI Educator at The Rundown AI. Inbound demand was strong but the inbox, the prospect follow-up, and the daily admin were piling up, which kept him from running discovery calls and closing the new client pipeline that the marketing was already producing.
The solution
The right support for the actual work.
- Full-time executive assistant and inbox owner
- Outbound and inbound prospect coordination
- Internal admin and meeting prep for client work
Cherry Assistant placed a full-time offshore executive assistant who took over Billy's inbox, scheduling, prospect coordination, and recurring admin. The hire keeps the inbox at zero, books discovery calls, and handles the upstream coordination so Billy can focus on running Owex Labs client engagements and producing AI education content for The Rundown AI.
The results
What changed.
- Inbox state
- Inbox kept at zero by the offshore EA
- Sales motion
- New SEO clients getting booked from inbound and outbound flow
- Founder focus
- Billy back on Owex Labs delivery and Rundown AI education
“My inbox has been at zero and I'm booking new clients.”
The person behind the story
Meet Billy Howell.
- Client story
- Owex Labs
- Industry
- SEO & AI marketing
- Support hired
- Executive assistant, prospect coordinator, inbox manager
- Working together since
- 2024
Client background
Founder, Owex Labs and AI Educator at The Rundown AI
Billy Howell is the founder of Owex Labs, an AI-assisted SEO agency in Washington DC, and an AI Educator at The Rundown AI. Owex helps startups grow organic traffic with programmatically generated landing pages and blog posts produced through a proprietary AI-assisted system.
View Billy Howell on LinkedIn
Programmatic SEO for startups, powered by AI.
Owex Labs helps startups crush SEO with programmatically generated landing pages and blog posts produced through a proprietary AI-assisted system. The agency is based in Washington DC and works with founder-led companies that need to scale organic traffic without hiring a content team.
- Company
- Owex Labs
- Headquarters
- Washington, District of Columbia, United States
- Team size
- Under 10
- Founded
- 2023-01
Read the full video transcript
Hey, my name is Billy Howell. I'm the founder of Owex Labs, an SEO agency in Washington DC, and I'm also an AI educator at The Rundown AI. Owex helps startups crush SEO with programmatically generated landing pages and blog posts using our proprietary AI-assisted system. I want to give a quick shout out to Cherry Assistant. Since hiring my VA through Cherry, my inbox has been at zero and I'm booking new clients. The hire took over the inbox, the scheduling, the prospect coordination, and the recurring admin that was eating my week. If you're a founder or an agency owner and your inbox and your follow-up are the bottleneck on revenue, talk to Cherry Assistant. DJ and the team have been great to work with.
A closer look
Questions about this story.
Who is Billy Howell?
Billy Howell is the founder of Owex Labs, an AI-assisted SEO agency based in Washington DC, and an AI Educator at The Rundown AI. He works with startup founders who need to scale organic traffic and AI literacy.
What does Owex Labs do?
Owex Labs helps startups grow organic traffic by producing programmatically generated landing pages and blog posts with a proprietary AI-assisted SEO system. The agency works with founder-led companies that want to scale content without building a content team.
What is The Rundown AI?
The Rundown AI is the AI education platform where Billy Howell works as an AI Educator. He produces AI training and content for the Rundown audience alongside running Owex Labs.
What did Cherry Assistant change for Owex Labs?
Cherry Assistant placed a full-time offshore executive assistant who keeps Billy's inbox at zero, manages scheduling, and handles prospect coordination. The result is a steady flow of new SEO client bookings and Billy back on delivery and AI education work.
Where is Owex Labs based?
Owex Labs is based in Washington DC. The agency operates remotely with founder Billy Howell and offshore support from Cherry Assistant.
More time to close jobs and run the business.
Rafael handed over lead intake and quote preparation at Omaha Holiday Lights. He said the support gave him time back to focus on closing jobs, managing employees, and business strategy.
Customer storyHis first assistant, with tailored candidates in under two weeks.
Devonté described a first hiring experience with relevant candidates and support at every step. He later joined Cherry Assistant as an SDR after first working with the company as a client.
Devonté was a client before working for Cherry Assistant as an SDR. He later moved to EvenUp. This story describes the assistant he hired for his own business.
Customer storyFrom founder chaos to a business that runs smoothly.
The role grew beyond administrative support into daily operations. Bethany described smoother client interactions, less chaos, and an assistant who brought questions and solutions to the team.
Customer storyA content calendar two weeks ahead. Editing off the founder’s plate.
Financial Haus moved from last-minute content production to a publishing workflow with a dedicated owner. Andrew reported that the content calendar was running two weeks ahead.
More time for Whiskey WinsDay and the work that brings in revenue.
Reveting’s support grew into three full-time roles across video editing, podcast production, and guest and client coordination. Jessie gained more room to lead the team and focus on the business.
Customer storyA Tampa cleaning business, run from Los Angeles.
Michael said he was able to take himself out of daily operations while running a Tampa cleaning business from Los Angeles. The assistant owned the recurring work that had kept him involved in every part of the operation.
Customer storyMore than 60% lower employee and contractor spend. Two full-time operators.
Trevor moved from part-time support and a heavier contractor mix to full-time people who owned the work. One of those hires grew into an operations leadership role.
Your next chapter
Get your inbox and follow-up off your plate.
Tell us what needs to come off your plate. We will help you scope the role and find the right person.