Cherry Assistant case study
Billy Howell scaled Owex Labs by hiring offshore through Cherry Assistant
“My inbox has been at zero and I'm booking new clients.”
About Owex Labs
Programmatic SEO for startups, powered by AI.
Owex Labs helps startups crush SEO with programmatically generated landing pages and blog posts produced through a proprietary AI-assisted system. The agency is based in Washington DC and works with founder-led companies that need to scale organic traffic without hiring a content team.
Billy Howell is the founder of Owex Labs, an AI-assisted SEO agency in Washington DC, and an AI Educator at The Rundown AI. Owex helps startups grow organic traffic with programmatically generated landing pages and blog posts produced through a proprietary AI-assisted system.
The challenge
What was holding Owex Labs back
Billy was running Owex Labs as a founder-led SEO agency while also working as an AI Educator at The Rundown AI. Inbound demand was strong but the inbox, the prospect follow-up, and the daily admin were piling up, which kept him from running discovery calls and closing the new client pipeline that the marketing was already producing.
The solution
Roles Cherry Assistant placed at Owex Labs
- Full-time executive assistant and inbox owner
- Outbound and inbound prospect coordination
- Internal admin and meeting prep for client work
Cherry Assistant placed a full-time offshore executive assistant who took over Billy's inbox, scheduling, prospect coordination, and recurring admin. The hire keeps the inbox at zero, books discovery calls, and handles the upstream coordination so Billy can focus on running Owex Labs client engagements and producing AI education content for The Rundown AI.
The outcome
What changed for Owex Labs
Inbox state
Inbox kept at zero by the offshore EA
Sales motion
New SEO clients getting booked from inbound and outbound flow
Founder focus
Billy back on Owex Labs delivery and Rundown AI education
Video transcript
Billy Howell on working with Cherry Assistant
Hey, my name is Billy Howell. I'm the founder of Owex Labs, an SEO agency in Washington DC, and I'm also an AI educator at The Rundown AI. Owex helps startups crush SEO with programmatically generated landing pages and blog posts using our proprietary AI-assisted system. I want to give a quick shout out to Cherry Assistant. Since hiring my VA through Cherry, my inbox has been at zero and I'm booking new clients. The hire took over the inbox, the scheduling, the prospect coordination, and the recurring admin that was eating my week. If you're a founder or an agency owner and your inbox and your follow-up are the bottleneck on revenue, talk to Cherry Assistant. DJ and the team have been great to work with.
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Billy Howell is the founder of Owex Labs, an AI-assisted SEO agency based in Washington DC, and an AI Educator at The Rundown AI. He works with startup founders who need to scale organic traffic and AI literacy.
Owex Labs helps startups grow organic traffic by producing programmatically generated landing pages and blog posts with a proprietary AI-assisted SEO system. The agency works with founder-led companies that want to scale content without building a content team.
The Rundown AI is the AI education platform where Billy Howell works as an AI Educator. He produces AI training and content for the Rundown audience alongside running Owex Labs.
Cherry Assistant placed a full-time offshore executive assistant who keeps Billy's inbox at zero, manages scheduling, and handles prospect coordination. The result is a steady flow of new SEO client bookings and Billy back on delivery and AI education work.
Owex Labs is based in Washington DC. The agency operates remotely with founder Billy Howell and offshore support from Cherry Assistant.
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