Home services

More time to close jobs and run the business.

Rafael handed over lead intake and quote preparation at Omaha Holiday Lights. He said the support gave him time back to focus on closing jobs, managing employees, and business strategy.

Rafael Perez

Omaha Holiday Lights

Rafael Perez of Omaha Holiday Lights on getting time back with Cherry Assistant
Hear the story from Rafael Perez.
Rafael’s own description of the change
Time back
His assistant handles the work before he presents the quote
Quotes prepared
More time for closing jobs, employees, and strategy
Owner focus

01 / Before Cherry

The work was still on their plate.

Rafael was handling admin, sales, and inbound lead questions himself. As work piled up, explaining the service and preparing each prospect took time away from running the business.

02 / With Cherry

A dedicated person to own it.

His assistant handles phone calls, lead qualification, property measurements, mock-ups, and quote preparation. Rafael steps in to present the quote, with more time for closing jobs, managing employees, and strategy.

The work, in practice

What they handed over.

  • Inbound phone calls and lead questions
  • Explaining the service and qualifying prospects
  • Property measurements
  • Estimates and mock-ups
  • Quote preparation

The challenge

Where the pressure was building.

Rafael was handling administrative work and sales himself while the workload at Omaha Holiday Lights kept growing. Answering inbound lead questions and explaining how the service worked took a lot of his time. He looked for an administrative assistant in the United States but found the cost difficult to justify, so he explored offshore support.

The solution

The right support for the actual work.

  • Administrative and sales support virtual assistant
  • Inbound phone calls and lead qualification
  • Property measurements, mock-ups, estimates, and quote preparation

Rafael chose Cherry after following DJ on X and booking a call. He described a smooth, easy-to-understand process that built trust. His assistant now answers the phones, walks prospective customers through the service, and prepares estimates, mock-ups, property measurements, and quotes when there is a fit. Rafael then steps in to present the quote to the customer and close the job. He also valued having Cherry handle the hiring process and the payroll and administrative work involved in managing offshore talent.

The results

What changed.

Time back
Rafael said he had a ton of time back on his hands and was using it wisely.
Lead preparation delegated
His assistant handles front-end lead communication and prepares estimates, mock-ups, measurements, and quotes before Rafael joins the sales conversation.
More focus for the owner
Rafael said he could spend more time closing jobs, managing employees, and working on overall business strategy.

“I have a ton of time back on my hands, and I'm using it wisely.”

Rafael PerezOmaha Holiday Lights

The person behind the story

Meet Rafael Perez.

Client story
Omaha Holiday Lights
Industry
Home services
Support hired
Virtual assistant for administrative support, inbound leads, and quote preparation
Client background

Owner, Omaha Holiday Lights

Rafael Perez owns Omaha Holiday Lights, a Christmas-light business in Omaha. He hired through Cherry Assistant to get help with the administrative and sales preparation work that was taking time away from running the business.

Omaha Holiday Lights

Omaha Holiday Lights is a Christmas-light business in Omaha. Its sales process includes talking with prospective customers, measuring properties, preparing mock-ups and estimates, and presenting quotes.

Company
Omaha Holiday Lights
Headquarters
Omaha, United States
Read the full video transcript

So I was doing a lot of the admin and sales stuff on my own. But then started noticing the workload was starting to pile up. And then I started realizing I needed help to handle all the inbound lead flow that we were getting. Just answering questions from leads, kind of walking them through the process of how we work, that took a lot of time. As I was looking for an administrative assistant here in the United States, I realized the cost was just a little too high to try to justify hiring someone here. That's ultimately why I decided to go offshore because I knew it was going to be cost efficient, but as well as I knew I wasn't going to get a huge drop of quality. So I'm pretty active on X, and I believe his name's DJ. Since I was following him for a while, I agreed with a lot of the things that he was tweeting. And so I booked the call, and then from there they made the process very smooth, they made it really easy to understand, and a lot of trust was built there. And that's ultimately why I chose Cherry. So what she does is answer the phones. We have a lot of inbound leads that come in. But then once we do a bit of prospecting, kind of walk through the lead through how our services work, if still seems like a fit, then she will go ahead and create the estimates, build out the mock-ups, take measurements of their property, create the quote, and then that's when I step in and hop on a call with that lead to deliver that quote. Now I can focus a lot more of my time on those higher impact tasks in the business with closing the jobs, managing employees, and just overall strategy. I have a ton of time back on my hands, and I'm using it wisely. I absolutely recommend Cherry Assistant. I didn't want to deal with trying to go out and find my own, nor did I want to manage payroll and all the different compliances that are involved with that. So Cherry is a perfect match for somebody who is looking for offshore talent, but also doesn't want to deal with all the added admin work that comes with managing the VA. For my industry, it's very important that we move the lead or the prospect across the sales funnel as quickly as possible. And so the sooner that we can move these prospects across the sales pipeline, then the higher the chances are that we close more jobs and get more work, which is a win-win for everybody.

A closer look

Questions about this story.

What does Rafael’s virtual assistant do for Omaha Holiday Lights?

His assistant answers phone calls, helps prospective customers understand the service, and prepares property measurements, mock-ups, estimates, and quotes. Rafael then presents the quote to the customer.

What changed after Rafael hired through Cherry Assistant?

Rafael said he gained time to focus on closing jobs, managing employees, and overall strategy. The assistant took on the front-end communication and preparation work that Rafael previously handled himself.

Why did Rafael choose Cherry Assistant?

Rafael described a smooth hiring process that was easy to understand and built trust. He also wanted help finding offshore talent and handling the payroll and administrative work that comes with the hire.

More people, more possibilities

All customer stories

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