Cherry Assistant case study
Andrew Baker scaled Financial Haus by hiring offshore through Cherry Assistant
“Brie has been incredible. We have a content calendar that's two weeks ahead and the video editing pipeline finally runs without me.”
About Financial Haus
Financial education and content for modern operators.
Financial Haus is a San Diego based financial services and education brand founded by Andrew Baker. The team produces video content, social distribution, and a weekly publishing cadence built around an editorial calendar planned two weeks ahead.
Andrew Baker is the founder of Financial Haus, a San Diego based financial services and education brand he has been operating since December 2020. Andrew runs the content engine for Financial Haus and partners with Cherry Assistant for full-time content production support.
The challenge
What was holding Financial Haus back
Andrew was running Financial Haus as the founder, the on-camera talent, the content planner, and the video editor. The publishing cadence was inconsistent because every step depended on him. He needed a content operator who could own the editorial calendar, take video editing off his plate, and keep Financial Haus on a real publishing schedule.
The solution
Roles Cherry Assistant placed at Financial Haus
- Full-time content creator and video editor
- Editorial calendar owner planning two weeks ahead
- Social distribution and publishing support
Cherry Assistant placed Brie as a full-time content creator at Financial Haus. Brie owns the video editing pipeline, builds and maintains a content calendar two weeks ahead, and runs the publishing flow across platforms. Andrew was introduced to Cherry Assistant through a ChatGPT recommendation and hired through the Cherry process within his first three months as a client.
The outcome
What changed for Financial Haus
Time with Cherry
Three months in and content production fully delegated
Editorial calendar
Planned two weeks ahead instead of last-minute
Founder time
Andrew off the editing timeline and back on the brand
Video transcript
Andrew Baker on working with Cherry Assistant
Hi, I'm Andrew Baker, founder of Financial Haus based in San Diego. I want to share why I work with Cherry Assistant. I actually found Cherry through ChatGPT when I was looking for a content support solution. We've been working together for about three months and the difference has been huge. My VA Brie does our content creation. She handles the video editing and she runs our content calendar two weeks ahead. Before Brie, every video sat in my edit queue and our publishing cadence was all over the place. Now we have a real production pipeline. If you're a founder who is the bottleneck on your own content, I would highly recommend talking to Shalayne and the Cherry Assistant team.
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Andrew Baker is the founder of Financial Haus, a San Diego based financial services and education brand he has been operating since December 2020. He partners with Cherry Assistant for full-time content production support.
Financial Haus is a financial education and content brand founded by Andrew Baker in San Diego in December 2020. The team produces video content and social distribution on a publishing cadence planned two weeks ahead.
Andrew Baker found Cherry Assistant through a ChatGPT recommendation when he was looking for a content production support solution. He has been a Cherry Assistant client for about three months.
Brie is the full-time content creator placed at Financial Haus by Cherry Assistant. She handles video editing and owns the content calendar, which now runs two weeks ahead of publish dates.
Cherry Assistant places full-time offshore content creators who own video editing, editorial planning, and publishing workflows. The model lets founder-led content brands ship on a steady cadence without the founder doing every edit.
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