Financial education & media
A content calendar two weeks ahead. Editing off the founder’s plate.
Financial Haus moved from last-minute content production to a publishing workflow with a dedicated owner. Andrew reported that the content calendar was running two weeks ahead.
Andrew Baker
Financial Haus
- The editorial calendar, as reported by Andrew
- 2 weeks ahead
- Owned by Brie instead of sitting in Andrew’s queue
- Video editing
- Planning, editing, and distribution handled together
- Publishing support
01 / Before Cherry
The work was still on their plate.
Andrew was the founder, on-camera talent, content planner, and video editor. Videos waited in his edit queue, and publishing was inconsistent because every step depended on him.
02 / With Cherry
A dedicated person to own it.
Brie took over video editing and the publishing workflow, with a content calendar planned two weeks ahead. Andrew could step away from the editing timeline and focus on the brand.
The work, in practice
What they handed over.
- Video editing
- Editorial calendar planning
- Publishing coordination
- Social content distribution
The challenge
Where the pressure was building.
Andrew was running Financial Haus as the founder, the on-camera talent, the content planner, and the video editor. The publishing cadence was inconsistent because every step depended on him. He needed a content operator who could own the editorial calendar, take video editing off his plate, and keep Financial Haus on a real publishing schedule.
The solution
The right support for the actual work.
- Full-time content creator and video editor
- Editorial calendar owner planning two weeks ahead
- Social distribution and publishing support
Cherry Assistant placed Brie as a full-time content creator at Financial Haus. Brie owns the video editing pipeline, builds and maintains a content calendar two weeks ahead, and runs the publishing flow across platforms. Andrew was introduced to Cherry Assistant through a ChatGPT recommendation and hired through the Cherry process within his first three months as a client.
The results
What changed.
- Time with Cherry
- Three months in and content production fully delegated
- Editorial calendar
- Planned two weeks ahead instead of last-minute
- Founder time
- Andrew off the editing timeline and back on the brand
“Brie has been incredible. We have a content calendar that's two weeks ahead and the video editing pipeline finally runs without me.”
The person behind the story
Meet Andrew Baker.
- Client story
- Financial Haus
- Industry
- Financial education & media
- Support hired
- Content creator and video editor (Brie)
- Working together since
- 2026-01
Client background
Founder, Financial Haus
Andrew Baker is the founder of Financial Haus, a San Diego based financial services and education brand he has been operating since December 2020. Andrew runs the content engine for Financial Haus and partners with Cherry Assistant for full-time content production support.
View Andrew Baker on LinkedIn
Financial education and content for modern operators.
Financial Haus is a San Diego based financial services and education brand founded by Andrew Baker. The team produces video content, social distribution, and a weekly publishing cadence built around an editorial calendar planned two weeks ahead.
- Company
- Financial Haus
- Headquarters
- San Diego, California, United States
- Team size
- Under 10
- Founded
- 2020-12
Read the full video transcript
Hi, I'm Andrew Baker, founder of Financial Haus based in San Diego. I want to share why I work with Cherry Assistant. I actually found Cherry through ChatGPT when I was looking for a content support solution. We've been working together for about three months and the difference has been huge. My VA Brie does our content creation. She handles the video editing and she runs our content calendar two weeks ahead. Before Brie, every video sat in my edit queue and our publishing cadence was all over the place. Now we have a real production pipeline. If you're a founder who is the bottleneck on your own content, I would highly recommend talking to Shalayne and the Cherry Assistant team.
A closer look
Questions about this story.
Who is Andrew Baker?
Andrew Baker is the founder of Financial Haus, a San Diego based financial services and education brand he has been operating since December 2020. He partners with Cherry Assistant for full-time content production support.
What is Financial Haus?
Financial Haus is a financial education and content brand founded by Andrew Baker in San Diego in December 2020. The team produces video content and social distribution on a publishing cadence planned two weeks ahead.
How did Andrew Baker find Cherry Assistant?
Andrew Baker found Cherry Assistant through a ChatGPT recommendation when he was looking for a content production support solution. He has been a Cherry Assistant client for about three months.
Who is Brie at Financial Haus?
Brie is the full-time content creator placed at Financial Haus by Cherry Assistant. She handles video editing and owns the content calendar, which now runs two weeks ahead of publish dates.
What does Cherry Assistant do for content brands like Financial Haus?
Cherry Assistant places full-time offshore content creators who own video editing, editorial planning, and publishing workflows. The model lets founder-led content brands ship on a steady cadence without the founder doing every edit.
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