Sourcing hubs
Most hires start in South Africa. We also source in the Philippines and Latin America for certain roles, with Argentina usually leading the Latin America lane when nearshore fit matters. We expand beyond those markets only when role fit, language requirements, or scheduling needs justify it.
Our goal is to place each hire in the right market for your workflow, not just the lowest-cost market.
Core sourcing hubs
These two lanes cover most founder, support, and operations hiring needs before we reach for more selective regional sourcing.
Africa
South Africa, Egypt, Ethiopia, Kenya, Nigeria
Primary sourcing lane for communication-focused work across Africa.
Used for
Executive support, founder-level coordination, recruiting support, and customer-facing operations where reliability is critical.
Best fit
Teams who prioritize communication quality, execution consistency, and clear accountability in operations.
South East Asia
Philippines, Indonesia, Malaysia, Vietnam
Core regional lane for recurring support, administrative operations, and scalable back-office execution.
Used for
Administrative support, customer support, lead operations, recurring back-office workflows.
Best fit
Teams who need faster scaling with a large, proven recurring-role talent pool.
Selective nearshore and specialist lanes
We use additional regions when they materially improve the role outcome. Argentina is usually the first nearshore lane we reach for, while broader Latin America remains a selective extension when overlap or bilingual support changes the workflow.
Selective secondary region
Latin America is a selective secondary region used when same-window collaboration, regional context, or bilingual support materially improves the workflow. Argentina is usually the first lane we reach for within Latin America.
Used for
Sales support, bilingual customer support, and operations roles where North American overlap is more important than default offshore depth.
Best fit
Teams with genuine nearshore requirements, tighter U.S. collaboration windows, or a strong Spanish-language component in the work, with Argentina usually leading the first LatAm shortlist.
Includes
Argentina, Brazil, Colombia, Guatemala, Mexico
Selective extension
Cherry Assistant can also source selectively from South Asia, Eastern Europe, and the Middle East when a role-specific strategy calls for it. Those are not default lanes and should not outweigh the South Africa, Philippines, or Argentina decision unless the workflow clearly demands it.
How we choose
Geography is a tool. We optimize around your role profile, communication needs, and execution cadence.
Most hires flow through Africa and South East Asia, then we expand based on fit, budget, and role requirements.
Geography is a selection lever, not the whole strategy. We still handle screening quality, onboarding, and execution readiness.
Use communication profile, schedule overlap, language needs, and role complexity to choose where the first shortlist is strongest.
Hiring geography FAQs
No. Most hires start in Africa and South East Asia, especially South Africa and the Philippines. Latin America is a selective secondary region, with Argentina usually leading that lane when nearshore fit matters. South Asia, Eastern Europe, and the Middle East are used only where a role-specific strategy makes them the better fit.
South Africa is usually the strongest default lane when communication quality, client-facing confidence, written English, and dependable operating cadence matter most. That makes it a strong first recommendation for founder support, recruiting coordination, customer-facing roles, and higher-context recurring work.
The Philippines is often the better choice when you want broader recurring support depth, more standardized back-office execution, and stronger cost efficiency across repeatable workflows. It is especially effective when the role is process-driven and does not depend as heavily on highly visible client communication.
Latin America is most useful when nearshore overlap materially changes the workflow. That usually means sales support, customer support, or operations work where tighter North America collaboration windows or stronger regional alignment improve execution. Argentina is usually the first lane we evaluate inside Latin America.
Yes. You can request geography preference during intake, and we will align the sourcing strategy with your workflow priorities.
Yes. Geography becomes more important when language coverage, regional customer support, or nearshore coordination changes the workflow. That is one of the main reasons Cherry Assistant uses Latin America selectively instead of forcing every role into the same default market.
No. Argentina is usually the first Latin America lane we reach for, but it is not the only country in scope. We can also source more selectively across broader Latin America when the role design, language needs, or regional requirements justify it.
Start by describing your role requirements. We then align geography by communication profile, timezone overlap, language needs, and expected execution pattern.
Yes. Geography should follow role fit, not the other way around. A founder-facing executive assistant, a process-heavy admin hire, and a nearshore support role may each point to a different market even within the same company.