Senior Growth Marketing Manager

Overview:
We are hiring a Senior Growth Marketing Manager for a growing US-based sales coaching company. This is a full-time remote role for a hands-on growth marketer who wants to own the marketing engine from strategy and paid acquisition to funnels, content, email, analytics, and revenue growth. You won't be joining a large marketing department or inheriting a rigid playbook. You'll work directly with the founder to build and scale the company's marketing system, with support from an existing content/design VA.

Key Responsibilities:

• Growth Strategy: Develop and execute quarterly marketing strategies tied to revenue targets, identify the highest-leverage growth channels, set lead generation and acquisition targets, and build a scalable marketing playbook.

• Paid Acquisition: Plan, launch, optimize, and scale Meta and YouTube advertising campaigns, manage ad spend, and monitor ROAS, CPL, CPA, and overall acquisition performance.

• Funnels & Conversion: Build and optimize landing pages, webinar funnels, evergreen funnels, event campaigns, and conversion paths using GoHighLevel or similar platforms, including automations, email sequences, and UTM tracking.

• Content & Organic Growth: Develop the content strategy across YouTube, Facebook, LinkedIn, Instagram, and email; own the YouTube content pipeline; and direct the repurposing of weekly coaching recordings into additional content.

• Campaign & Copy Execution: Write or direct high-converting ad copy, email campaigns, nurture sequences, launch campaigns, landing page copy, and other marketing communications while coordinating paid, organic, email, webinar, and event campaigns.

• Revenue & Performance: Build marketing dashboards, track attribution from ad click through closed revenue, analyze campaign performance, and report weekly to leadership on what is working, what is not, and what should be tested next.

• Team & Systems: Manage and direct the existing content/design VA, establish priorities and content outcomes, build SOPs, and create repeatable systems that allow the marketing function to scale.

• Optimization & Ownership: Take full ownership of marketing performance, diagnose drops in lead flow or conversion, test new strategies, and continuously improve the customer acquisition journey.

• Future Growth: Identify when additional specialists, agencies, or team members are needed and help build out the marketing function as the company scales.

Required Qualifications:

• 3–5+ years of experience running growth marketing for a small or mid-sized business

• Hands-on experience managing Meta Ads, including campaign setup, optimization, and scaling

• Proven success generating leads and revenue through paid and organic marketing channels

• Experience building funnels and marketing automations

• Strong copywriting skills across advertisements, emails, and landing pages

• Experience managing a marketing budget and reporting on performance

• Strong understanding of ROAS, CPL, CPA, conversion rates, and marketing attribution

• Ability to connect marketing activities directly to revenue outcomes

• Highly self-directed with the ability to develop strategy, prioritize initiatives, and execute independently

Preferred Qualifications:

• Experience in coaching, training, education, or information-product businesses

• Hands-on experience with GoHighLevel

• YouTube marketing experience, including organic growth and paid advertising

• Experience with event marketing, webinars, or virtual summits

• Experience marketing to blue-collar B2B audiences or home service/trade businesses

• Experience developing long-form to short-form video content pipelines

• Experience managing or directing content and design support staff

• Experience building marketing systems and SOPs from the ground up

Required Skills & Tools:

• Paid Advertising: Meta Ads Manager, YouTube Ads, campaign management, optimization, and scaling

• CRM & Marketing Automation: GoHighLevel and similar CRM, automation, and email marketing platforms

• Content & Social Media: YouTube, Facebook, LinkedIn, Instagram, content strategy, and content distribution

• Copywriting: Ad copy, landing page copy, email campaigns, nurture sequences, and launch copy

• Analytics & Performance: Marketing dashboards, analytics and reporting tools, attribution, ROAS, CPL, CPA, and performance analysis

• Growth Strategy: Full-funnel marketing strategy, paid/organic acquisition, campaign testing, and revenue-focused optimization

Schedule & Pay:

• Full-time position; US business hours in the US time zone

• This is a fully remote job for a US-based company

• Pay ranges from R42,000–R56,000 (~2,580 USD– 3,440 USD) , depending on experience and skill

• Annual raises, bonuses, confirmed holidays PTO

System Requirements:

• Internet speed of at least 20 Mbps

• Computer with a 2.4 GHz processor or higher

• 8 GB of RAM or higher

• Windows 10 or newer, or Mac OS X 10.10 or newer

• HD 720p webcam

• Headset with a microphone

Benefits:

• Competitive pay rates

• The company provides a US phone number and business email address

• Enjoy the flexibility of working remotely, from home or any location of your choice

• Eliminating commute time

• Consistent work with the same clients, fostering long-term professional relationships

• Opportunities for career advancement, dependent on the client

• Stable work hours and consistent pay

• A supportive and inclusive work environment that values diversity and individual growth

If you're ready to take full ownership of a company's growth engine, connect marketing directly to revenue, and build a scalable marketing function from the ground up, we'd love to hear from you.