Job Description
What this role covers
We are hiring a Junior Media Buyer to manage and optimize paid advertising campaigns for a growing portfolio of direct-to-consumer (DTC) eCommerce brands. This role is responsible for developing high-performing advertising strategies across Meta and Google platforms while driving measurable growth and maximizing return on ad spend.
The ideal candidate is analytical, proactive, and results-driven, with strong experience managing paid media campaigns for eCommerce businesses. This role requires excellent communication skills, a deep understanding of digital marketing performance metrics, and the ability to collaborate with clients and internal teams to deliver exceptional campaign results.
Key Responsibilities
Paid Media Strategy & Campaign Management:
Develop, launch, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Shopping, and Performance Max).
Manage end-to-end campaign performance to achieve client growth objectives.
Monitor daily budgets and campaign pacing for accounts with monthly ad spend exceeding $50,000.
Continuously optimize campaigns using performance data and industry best practices.
Identify opportunities to improve campaign efficiency, scalability, and return on investment.
Performance Analysis & Reporting:
Analyze campaign performance data to identify trends and actionable insights.
Prepare and present weekly and monthly performance reports.
Monitor key eCommerce metrics and marketing funnels to drive continuous improvement.
Make data-driven recommendations to improve campaign performance and client results.
Client Relationship Management:
Serve as a trusted advisor to clients by providing strategic recommendations on paid media performance and overall business growth.
Participate in client meetings approximately 1–2 times per month.
Communicate campaign performance, opportunities, and strategic recommendations clearly and professionally.
Build strong client relationships through proactive communication and exceptional service.
Creative Collaboration:
Collaborate on testing strategies to improve creative effectiveness and campaign results.
Work closely with the in-house Creative Strategist to develop high-converting advertising creatives.
Provide creative feedback based on campaign performance and audience insights.
Collaborate on testing strategies to improve creative effectiveness and campaign results.
Required Qualifications:
3+ years of experience managing paid media campaigns across Meta and/or Google Ads.
Experience managing advertising budgets of $50,000 or more per month.
Strong understanding of eCommerce marketing metrics, customer acquisition, and conversion funnels.
Excellent analytical and problem-solving skills.
Strong verbal and written communication skills in English.
Ability to manage multiple client accounts while meeting deadlines.
Preferred Qualifications:
Experience working with direct-to-consumer (DTC) eCommerce brands.
Experience managing both Meta and Google advertising platforms.
Familiarity with attribution platforms and advanced marketing analytics.
Experience collaborating with creative teams to improve advertising performance.
Required Skills & Tools:
Meta Ads Manager.
Google Ads.
Google Analytics 4 (GA4).
Shopify.
Google Merchant Center.
Triple Whale or similar attribution platforms.
Foreplay, Atria, and AI tools for research and creative ideation.
Strong analytical, reporting, and communication skills.
Schedule & Pay:
Full-Time position; Monday - Friday EST (9 AM - 6 PM EST)
Pay ranges from R14,000 - R16,000 per month.
Annual raises and confirmed holidays.
System Requirements:
Internet speed of at least 20 Mbps.
Computer with a 2.4 GHz processor or higher.
8 GB of RAM or higher.
Windows 10 or newer, or Mac OS X 10.10 or newer.
HD 720p webcam.
Headset with a microphone.
Benefits:
Fully remote work environment.
Opportunity to work with established 7- and 8-figure DTC eCommerce brands.
Exposure to high-budget advertising campaigns across multiple digital platforms.
Collaborative and performance-driven team culture.
Opportunities for professional growth and career development.
If you have experience managing high-performing Meta and Google Ads campaigns and are passionate about helping eCommerce brands scale through data-driven marketing strategies, we'd love to hear from you!