Job Description
What this role covers
We are hiring an Appointment Setter (SDR) for a US-based B2B SaaS company in the HR/Payroll (HCM) technology industry. This is a Full-Time remote role for a United States based client. The role is focused on outbound prospecting, lead sourcing, cold calling, pre-qualification, and booking sales appointments, with an initial focus on the California SMB market. The ideal candidate is a resilient, coachable self-starter with excellent English communication skills, strong organization, and a track record of hitting KPI targets in high-volume outbound environments.
Key Responsibilities:
Build targeted prospect lists using Apollo, LinkedIn Sales Navigator, and client-provided datasets
Conduct high-volume cold calling, outbound emailing, and social outreach to generate interest and book meetings
Qualify prospects against the ICP (e.g., US SMBs, 1–250 employees) and hand off appropriately to Account Executives
Schedule and manage appointments on team calendars, ensuring clean handoffs and thorough notes
Maintain accurate records, pipelines, and tasks in the CRM and GoHighLevel (workflows, sequences, and follow-ups)
Execute timely follow-ups across channels to maximize show rates and conversions
Collaborate on outreach scripts, objection handling, and value messaging; iterate based on results
Meet or exceed daily/weekly KPIs (dials, connects, conversations, meetings booked, show rates)
Provide concise activity and performance reporting to stakeholders
Uphold data hygiene and compliance with outreach and calling best practices
Required Qualifications:
2+ years of experience in outbound sales, SDR/BDR, or appointment-setting roles for B2B clients
Proven success with high-volume cold calling and multi-channel outreach in US markets
Excellent written and spoken English; confident, clear phone presence and objection handling
Strong CRM discipline and pipeline management skills; data-driven and KPI-focused
Ability to work 8:00 AM–4:00 PM Pacific Time (PST) and operate effectively in a remote environment
Preferred Qualifications:
Experience in B2B SaaS, fintech, or HR/payroll/HCM solutions
Familiarity with the California SMB market and scheduling across US time zones
Prior experience booking meetings for US-based Account Executives in an SMB segment
Required Skills & Tools:
GoHighLevel (GHL) for workflows, pipelines, and sequences
Apollo.io for list building and sequencing
LinkedIn Sales Navigator for prospecting
CRM proficiency (e.g., HubSpot, Salesforce) and Google Workspace
VoIP dialers/phone systems (e.g., Aircall, RingCentral) and email outreach tools
Schedule & Pay:
Full-Time position; 8:00 AM–4:00 PM Pacific Time (PST)
Fully remote role for a United States based client
Pay ranges from R14,000 - R18,000 ZAR per Month
Includes structured onboarding, ongoing training, and performance-based incentives with clear growth pathways (Senior SDR, Closer, or Team Lead)
System Requirements:
Internet speed of at least 20 Mbps upload and download
Computer with a 2.4 GHz processor or higher
8 GB of RAM or higher
Windows 10 or newer, or Mac OS X 10.10 or newer
HD 720p webcam
Headset with microphone
Benefits:
Competitive pay rates
Consistent hours and predictable workload
Fully remote work with long-term potential
Direct collaboration with the client’s sales team, making a real impact
Supportive and inclusive work environment
Opportunity to grow alongside a high-growth B2B SaaS client
If you're competitive, coachable, and excited by the opportunity to build a career in sales while working with cutting-edge AI technology, we'd love to hear from you. Apply today and become part of a high-performance team helping transform the B2B technology industry.